Mutua Madrileña invited us to develop a creative platform around the Mutua Madrid Open. From that brief, we created TENNIS BEAT, an original concept that transforms the unique rhythm of tennis into music.
To bring the idea to life, we collaborated with Grison, World Beatbox Champion and one of Spain’s most popular TV performers, who transformed the real sounds of the tournament into original beats inspired by its most iconic moments.
We conceived and developed a content platform that extended the experience before, during and after the event, turning a sports sponsorship into a cultural, participatory experience.
The challenge was to translate the emotion, tension and energy of tennis into a universal language: sound. And connect with a digital audience beyond the court.
ABOUT
TENNIS BEAT Social Media Campaign for Grupo Mutua Madrileña.
CREATIVE DIRECTION
by Paco García
ART & MOTION DIRECTION
by Lydia Sañudo
COPYWRITING
by Virginia de Antonio Gil & Samuel Verdejo
MUSIC & BEAT CREATION
by GRISON
VIDEO DIRECTION
by Lydia Sañudo & Samuel Verdejo
CREATIVE TEAM
Paco García, Pablo Criado, Virginia de Antonio Gil, Lydia Sañudo, Samuel Verdejo, Jose Bravo, Diego Pena, Maialen Harto
VIDEO CASE EDIT
by David Battle
THANKS FOR WATCHING!